# Annoto for Site/Channel Engagement
Engaging audiences effectively is crucial for the success of any site or channel.
Annoto is a powerful tool that transforms passive content consumption into interactive and collaborative experiences. By integrating seamlessly with your platform, Annoto enables real-time discussions, peer-to-peer engagement, and valuable insights, directly within your videos and also within your site or digital content.
Whether it's for educational purposes, community building, or brand growth, Annoto empowers users to comment, share feedback, and interact, fostering a sense of connection and collaboration.
Its intuitive interface encourages meaningful participation, helping you enhance user retention, improve engagement metrics, and build a thriving, interactive community around your content.
Bring your audience together and unlock the full potential of your site or channel with Annoto.
## **SETUP**
### On MediaSpace admin panel
1. Go to **Application**
2. Under **headerJSlinks** click on
3. Add this script to the footer field under Global/Application:
4. Click **Save**
### **On the MediaSpace Channel/Category**
1. Click **Edit**
2. Add a Tag “**collaboration**” to the channel
2. Click **Save**
Now you can collaborate not only on videos but also on pages!
{% hint style="info" %}
Please note we can customize everything, features and styling. [Click here to learn more](https://docs.annoto.net/developers/widget/theming)
{% endhint %}
