UGC stands for User Generated Content and includes:
Engagement is measured as a score for creation and interactions users have with UGC. Example of actions that contribute to the score: comment, reply, write a personal note, read reply, click on time-tag, like, etc.
Actions such as video play/pause are not counted as engagement.
View is counted as first play of the video in a session. If user plays/pauses the video number of times while watching, it is still counted as single view.
Total Completion is aggregated video completion for all view sessions a user had, it provides a metric for video coverage. This metric answers the question of how much of the the video a user has finished watching over time.
Average Completion Rate is sum of percent watched in each view session divided by number of views. A metric for determining how well the video performs in terms of dropout. This metric answers the question of how much of the video the users watch each time they view it.
Watch Time is aggregated number of seconds a user watched the video in all view sessions over time. Usually this metric is shown in percentage for convenience to be comparable to the completion metrics and to be comparable between the different videos.
By Clicking on a column's title in any of the tables will sort it top to bottom.
Click on key metric (legend at the bottom of the graph) will toggle it (show/hide), adjusting the scales of the other metrics:
The toolbar at the top right of the graph allows:
- Zoom in on a specific part of the graph.
- move the graph while zoomed in.
- Zoom out to the original view.
- Drop down menu that allows to download the graph in different formats (csv, svg, png).
In the dashboard look for icons near tables, graphs or highlight cards. Hovering them will show a quick informative tooltip.
The metric is shown in percentage for convenience to be comparable to the completion metrics and to be comparable between the videos in the table.
Hovering the mouse over the percentage shows the formatted time in seconds:
The trends graph is visible only in Specific Time Range mode: the analytics icon should be on
The toolbar at the top right of the graph has a drop down menu that allows to download the graph in different formats:
The exported CSV files are compliant with the UTF-8 standard. We do this to ensure that it works well when using different operating systems and different software packages to process these CSV files.
If you use Microsoft Excel to open the CSV files, everything works fine when the file contains just English characters. However, you may run into an issue when your CSV file also contains non-English characters (such as é, ç, ü, etc):
To resolve this issue, one of the following approaches can be used:
On a Windows machine:
Open the CSV file using Notepad.
Click "File > Save As".
In the dialog window that appears - select "ANSI" from the "Encoding" field. Then click "Save".
That's all! Open this new CSV file using Excel.
Open Excel and click "File > New".
Click "Data" tab.
Then click "From Text" option and select the CSV file.
Excel will display "Text Import Wizard".
In step-1 of this wizard:
In "File origin" field - select "UTF-8".
In step-2 of this wizard:
Select "Comma" checkbox (important).
Click the "Finish" button.
Excel will display your CSV file - including non-English characters - properly.
On a Mac:
Method 2 can be used, or alternatively Use the "Numbers" application instead of Excel.